Lincoln is as American as luxury apple pie; the car of presidents and mafia bosses alike. From the legendary Hotrod Lincolns to the king of the road Continental, it’s a brand that helped define modern America.
But, sometimes you need to be proud of your past AND actively defining your future, and I am excited to say Lincoln has spent years gearing up for a true revitalization of the brand, and the big debut of the new campaign will be during the Super Bowl tomorrow.
Why is it time to redefine Lincoln?
It’s no secret that the Lincoln cars of old (anything before the MK series launched) while classic, beautiful, and with a dedicated following, tended to appeal to a finely aged crowd. It was all in the name, with little concern for class-leading features or cutting edge technology.
The new Lincoln MKZ is going to change all of that. Right Now.

read more »